![]() Because Social Signals Affect Website Rankingsĭigital Marketing Philippines shared several articles earlier about the Semantic web and how it will be the next iteration of the Internet that is happening at this very moment. Responsive websites can adapt to whatever screen size Internet users will be using, so it would be a wise move to formulate content that would work best with responsive layouts and dynamics.ĥ. It begins by optimizing their sites to the responsive type, making their websites easily accessible to both mobile and desktop Internet users. That is why business owners and digital marketers should watch out for these trends and include mobile SEO as part of their overall long-term digital marketing plans. Analysts from Morgan Stanley forecasted that mobile web adoption will overtake desktop computing and all other channels including by the year 2015. Mobile Internet has improved drastically in recent years thanks to advancements in mobile web technologies and the exponential growth of web-enabled devices like smartphones, tablets, and appliances. Because Mobile Internet is Gaining Ground This makes regular content generation an integral part of long term SEO that is key to the overall success of your digital marketing campaign.Ĥ. This and new requirements to changes in search algorithms placed higher importance to fresh and regularly updated content as important to maintaining good SEO.Ĭontent is at the core of every successful digital marketing campaign and just like food that expires, content will lose its relevance if left unmaintained and updated. 40% agreed that updating content multiple times a day is ideal for their business, but only 4% were able to do it at least once a day. Because Good SEO Depends on Fresh ContentĤ6% of participants in a survey conducted by Unisphere Research for Skyword claimed they were updating content at least once every week. If you want results that are sustainable you must do SEO continuously.ģ. The report also stated that those who pursued their SEO campaigns experienced up to 18% increase in their page rankings. **Group B: Companies that discontinued SEO marketing on their websites after initial optimization *Group A: Companies that continued SEO marketing on their websites after initial optimization Studies proved that businesses will suffer up to 30% drop in their page rankings, which goes lower depending on how far away the measuring point is. You may reach high search ranking for some time, but this will eventually taper off or even disappear if you slow down and stop any activities related to SEO. SEO is not a one-shot thing like the misconceptions many business owners perceive SEO to be. Because Increased Search Rankings Depend on Continuous SEO So it pays to be ready for any future changes and prepare your sites for optimum search-engine worthiness.Ģ. These changes or updates may not be as frequent but when they roll it out they can hit hard right into your SEO rankings and traffic. That is why it is important that you think for the long term with your SEO campaign, taking into consideration possible future updates in the search algorithms. Although their intent was to provide their users with spam-free and high-quality sites, many websites felt the tremendous impact of these changes, resulting in considerable losses in online visibility and search ranking. One of the hottest points of discussion in digital marketing is the ever-changing search engine algorithms applied by Google. Because Search Engine Algorithms are Constantly Changing It would pay to think for the long term with regards to your SEO campaign – and the following 8 reasons are laid out for you as a starter.ġ. That is why Digital Marketing Philippines is sharing this piece to explain to business owners and digital marketers that SEO is a continuous process. It’s just logical – if you want your business to last, then think for the long term. While making short-term adjustments in your SEO campaign can also do well to some extent, focusing for the long term may prove an even more beneficial and financially rewarding strategy. ![]() This is one of the mistakes and inadequacies they make if they plan on pursuing a good and sustainable online presence for their businesses. However, many digital marketers focus on SEO for the short term, focusing more on the technical side in a bid to get quick rankings in the SERPS. When asked what digital marketing channel they are using, many business owners will definitely include SEO ( Search Engine Optimization) among the strategies they use.
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